EXPERIENCE
De Koffiejongens
Retention & CRO marketer
mar 2023 – Present
Responsible for decreasing churn of existing customers and increasing conversions of new biodegradable coffee cup subscriptions on dekoffiejongens.nl
I manage and create e-mailmarketing campaigns and personalized marketing automation workflows based on customer RFM analysis. I also worked on CRO & website optimization.
Neleman Organic Vineyards
E-commerce manager
Jan 2022 – mar 2023
• All-round webshop management and sales performance optimization. (visuals, design, price, promotion & content)
• Conducting CRO experiments
• Development of digital marketing campaigns via Google & Meta ads.
• Responsible for price- and promotion strategy
HEINEKEN Netherlands
E-commerce manager B2C / B2B
Jan 2019 – Jan 2022
In charge of growing the B2C e-commerce sales, marketing and retention for a startup within Heineken
- Developing digital marketing channels for traffic generation
- Analyze sales, customer & web analytics
- Shopify Plus E-commerce store management, migration, development & implementation.
- Continuously optimizing the products, promotions and storefront
- In charge of all e-mailmarketing (automation) via Klaviyo for e-commerce flows
WWF Netherlands
Online markeer / Product owner
Aug 2015 – Jan 2019
Responsible for developing websites, marketing and fundrasing via digital channels to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
- Website development
- Digital strategy
- Online marketing channels
- Ecommerce shop WWF Netherlands
NRC Media
Online Marketing Specialist / Product owner
Aug 2012 – Aug 2015
Acquiring subscribers via digital channels and mobile apps for all publications of NRC Media. Responsibilities & results:
- Develop acquisition vision and strategy for NRC.
- Optimize online marketing tools for maximum performance resulting in lowering the cost per acquisition of inbound channels by 50%. (SEO, SEA, social, e-mail, affiliate & display)
- Optimize subscription- and paywall funnels for better customer experiences and higher conversions, resulting in an increase of conversion rates on the subscription site from 1% to 3%. (Using persona's, quantitative and qualitative user research & A/B testing)
Persgroep Nederland
Project manager online marketing
Sept 2010 – Aug 2012
Responsible for marketing campaigns on nationwide news sites: Volkskrant.nl – AD.nl – Parool.nl & Trouw.nl
- Development and optimizing online marketing campaigns.
- Creating ad material for TV, radio, print and online banners.
- Setup and optimizing e-mail marketing for al news sites.
- Working on Search Engine Advertising for jobsites en Google Analytics for traffic analysis.
- Overall marketing support for the news sites, such as SEO, creation of landings pages and online bannering.
Alfa Accountants en Adviseurs
Digital communications specialist
Sept 2008 – Sept 2010
All things digital on the marketing and communications department of the head office.
- Design, development, implementation, support and moderation of a completely new corporate website and intranet in MS Office SharePoint.
- Consulting and executing e-mail marketing strategy, social media strategy, SEO project and corporate communications.
- Educating key users, giving presentations and organizing corporate events.
Talents
These are my natural talents which I strive to develop further.
Futuristic
Strategic minded
Learner
Adaptable
EDUCATION
Growth Tribe
Growth marketing certificate - 2023
I became an expert in the tools, techniques and strategies that the world’s leading businesses use to grow, and drive impactful growth in organisations.
- Uncovered powerful growth marketing strategies from foundational data insights to customer-centric rapid experimentation.
- Leveraged lean analytics, distinguish quantitative from qualitative data, and harness their potential for exponential growth.
- Unlocked the secrets of organic virality and growth loops. Amplify revenue streams, and transform customers into loyal brand advocates focusing on CLTV metrics.
NCOI
Management Development Program for NGO Leaders - 2018
The program prepares nonprofit managers to support their organization’s mission by exposing them to key management concepts and providing tools to better navigate their position within the organization. The program offers formal training in fundamental elements of project management and leadership. It covers such critical skills as project planning, effective communication or leadership, and increasing one’s self-awareness.
Program contents:
- Project management
- Personal development
- Effective leadership
Scrum.org
Professional Scrum Product Owner I - 2016
Hogeschool van Utrecht
Bachelor Digital Marketing and Communication and Media/Multimedia 2003 - 2008
Communication students are crazy about everything about digital media. They like to try new systems and applications. The stereotype of a nerd who completely absorbed in his computer, is not applicable to students Digtal Communications. They are right in close contact with their environment: they look good wishes are and like to talk about the use of different systems.
http://digitalemediaencommunicatie.nl
Activities: Major: Communication systems - Minor: Event management
Keizer Karel college
HAVO Economie & Maatschappij 1995 - 2001
Describe your studies, involvements, and accomplishments at this school.
REFERENCES
Xavier van Leeuwe
Director Consumers at TMG (Telegraaf Media Groep)
Joep is always looking for new technologies and features that shape the future of online business. He is a devoted and loyal team player with a deep passion for business development.
Ward Wijndelts
Hoofdredacteur Vrij Nederland
Joep is always the first to know about new innovations, start-ups, developments in the world of media and technology. I really enjoyed working with him at NRC Media, and I think he is an asset for every company that takes the future of seriously.
Rien van Beemen
CEO at NRC Media
Joep is een uitstekende online marketeer die van veel markten thuis is op online gebied. Maakt zich snel dingen eigen, is gedreven, resultaatgericht en streeft altijd naar optimale resultaten. Ik kan hem van harte aanbevelen als een kundige en prettige collega!
Christian Ambachtsheer
Commerce Manager at Persgroep Nederland
Joep is een zeer enthousiaste en bevlogen collega. Zijn inzet koppelt hij aan een grote kennis van zaken. Iemand die heldere doelen stelt en zorgt dat deze dan ook behaald worden.
Koen van Gestel
Technisch Projectleider Digitaal - RTL Nieuws at RTL Nederland
Joep heeft bij De Persgroep laten zien dat hij in een korte tijd zijn weg weet te vinden in een grote en complexe organisatie en is in staat zich snel nieuwe kennis eigen te maken. Zijn groot enthousiasme en sociale vaardigheden komen niet alleen ten goede aan zijn directe werkzaamheden maar hebben ook een positieve uitwerking op de mensen om hem heen.
Dit alles maakt van Joep een prima teamplayer met een goed ontwikkeld gevoel voor wat er speelt in online publishing en online marketing.
Joris Timmers
Acquisitie Marketeer Lotto
Joep is een zeer gedreven projectmanager met veel kennis van Social Media. Hij kan een goede inschatting maken van de (online) mogelijkheden van campagnes en de boogde resultaten. Zeker op belangrijke momenten staat Joep klaar om de noodzakelijke werkzaamheden op te pakken.
Nowelle Barnhoorn
Freelance writer, researcher and journalist
Sociaal, collegiaal, betrokken, enthousiast, flexibel, meedenkend en hardwerkend. Een graag geziene collega!
Gérard Van Elsen
Lecturer Hogeschool Utrecht
Joep is an enthusiastic person, he takes initiatives and knows how to inspire people. When he goes for a task he will go on until he reaches a positive result. A nice person to work with.
Lukas van der Zee
Customer Support/Regelneef at Just Amazing BV
Joep is een nauwegezet persoon die zijn werk heel serieus neemt en altijd net een stap verder gaat om het resultaat perfect te krijgen.
